Technology has been accelerating exponentially and will continue to do so in astonishing velocities. We have come to a point where this progress is transforming us as species, posing questions about the frontier between the machine and the human.

“emmortal” is a project with the objective of offering new perspectives of future techno-human dystopias. We investigated the social perception and its moral limits when imagining a transhumanist future (a possible consequence of technological singularity). This was done through the use of propagating a false product called Emmortal in which offered the public the possibility of immortality, and other by products of what it means to become transhuman.

design process
1. research on topic (academic papers, interview, surveys)
2. creation of fake product (emmortal)
3. propagation of hoax (reddit, instagram, twitter & physical)
4. collection of results
5. infographic design of results

︎︎︎ creation of brand identity of emmortal, using apple’s aesthetic as a meta-ironic language