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Emmortal

Emmortal is a project with the objective of offering new perspectives of future techno-human dystopias.
We investigated the social perception and its moral limits when imagining a transhumanist future (a possible consequence of technological singularity). This was done through the use of propagating a false product called emmortal in which offered the public the possibility of immortality, and other by products of what it means to become transhuman.
*Transhumanism: the belief or theory that the human race can evolve beyond its current physical and mental limitations, especially by means of science and technology.*

Creative Direction, Art Direction, Infographic design

With Anna Gayete, Eva Soler

The digital world, despite feeling innate and ubiquitous to us now, has only recently become an integral part of our lives. The digital culture that we navigate today has developed over the last two decades, and its growth has been unprecedented in human history. This rapid evolution has led to the exploration of transhumanism—a plausible future scenario where consciousness could be transferred into a digital form, promising a form of immortality. E-mmortal is a speculative device envisioned to store human consciousness, reflecting the ultimate goal of transhumanism: the eradication of death and the attainment of immortality.

To explore this concept, a research process was designed around the viralization of a fictional product that embodies the principles of transhumanism. This product serves as a bridge between present-day users and the imagined technologies of a transhumanist future. The aim of this project is to visually represent the information collected from first-hand sources, making it accessible and understandable to the public. This visual representation serves not only to inform but also to provoke ethical reflection on the transhumanist ideology and its practical applications.

Research

While finding academic articles on transhumanism, we came across works by professor and philosopher Dr. Robert Doede. Questions were asked on mis two most recent papers: "A Dead Metaphor and Reproductive Organs: Timely Reflections on Technology and Human Agency" and "A Cyborgian Christianity? Transhumanism and the Tacit Dimension ".

Through this interview we were able to acknowledge that our research method targets specific people of specific backgrounds with a certain economic status and geological locations. The platforms we use to disseminate information about E-mmortal may be limited only to people who have Internet and access to these websites.

To reach a wide range of public, in addition to creating a branding (website, instagram, twitter, facebook), content such as fakenews and memes were created to later disseminate them on different platforms. This material was distributed from the voice of a third party, that is, not from the voice of this transhumanist company E-mmortal, but as if it were a user outside the company itself.
Simultaneously, comments were created for various internet platforms, spammed to provoke and create discussion.Attached to all content uploaded was a link to the E-mmortal website containing a survey disguised in a contest format with the ultimate goal of gathering more specific data and opinions.

A copy of Apple’s visual identity was carried out to create associations and thus make this product more believable. This was done to achieve a tone that conveys seriousness and accessibility at the same time, in order to connect more with the user.

Various communication strategies were carried out to diversity subject touch points.

These were then posted and shared to various communication platforms such as twitter, facebook, reddit, whatsapp initiating discussions on transhumanism.

Undoubtedly, different considerations and ethical dilemmas arose in the approach to the project that limited the scope of the work. Not only was death a taboo concept for Western society, but also all interaction with users was based on a fallacy: E-mmortal, a non-existent device.

Taking this into consideration, it was important that the risks to research participants should be minimal by later informing individuals that this was a research project. Precautions were made to specify the refusal to sell the product under suicidal conditions. On the other hand we consider that the potential individual benefits and societal knowledge gained from the project's insights outweigh the ethical risks involved.

Results Infograph

The data provided allowed the gathering of crucial insights and iterate on their strategies effectively. This infographic served as a vital tool for understanding the dynamics of web traffic during the viralisation phase and helped in making informed decisions for future strategies.